Chobani No Sugar Added
Chobani needed a simple way to communicate that by not adding artificial sweeteners into their diet range like their competitors, they actually are the healthier option.
Despite No Added Sugar sounding like they've taken something away, in reality they’ve left more room for their natural yogurt goodness to shine. So we made a campaign that did the same.
Instead of making radio ads people wanted to skip, we skipped through the ad and filled the rest with goodness in the form of a song. Even gooder, we made a series of different songs/ads in different musical genres that would be matched and served to Spotify listeners who like the same genre of music.
