Embracing the alternative.
Pepsi has always been the alternative choice. To expand on this, we turned every Pepsi logo into a gateway to a parallel universe filled with better alternatives. Simply accessed by scanning the logo via a ready-to-go online scanner, the Pepsi-verse was a seemingly infinite ever-changing world that included 40 films, 20 influencer contributions, 1000s of UGC posts, filters, AR experiences, rewards and stuff that doesn't even have a name yet. Tech birthing an entire media channel that provided a welcomed escape from the conventional anywhere, any time through an existing asset only we could own: the Pepsi logo.
Every part of the Pepsi-verse identity speaks to the idea of bridging two parallel universes, so we created a unique visual identity that reflected the dynamism of escaping to another dimension.
