PEP Melbourne

This year, during the recession, we watched our friends, ex-colleagues, and various production partners find themselves in deep water. A mid-April scroll on LinkedIn showed person after person recently unemployed or ‘looking for opportunities’. And after a quick call to a few friends, it turned out that the advertising sector wasn’t the only creative industry seeing unprecedented levels of unemployment. Thus, PEP was born, a magazine to celebrate Melbourne’s creative community through these tumultuous times.

Designed to be multidisciplinary, any creative could be a part of it. Art Directors. Copywriters. Creative Directors. Designers. Artists. Photographers. Videographers. Authors. Tattooists. Musicians. Anyone that had suffered from the recession and needed some pep, could submit their work in the first issue. The magazine ended up featuring over 150 Melbourne-based creatives, 9 interviews from unique perspectives, and ultimately gave a suffering city’s creative community a pep up when they needed it most. It simultaneously worked as something to send to recruiters, clients, agencies, customers, headhunters, or anyone that might be interested in the services of one of our people, to let them know that the community is here and ready to rock.

AGDA Finalist — Design for Good